The specialized workshop titled “Effective Public Relations in Financial Institutions” was held on January 18, 2025, at the Innovation and Prosperity Fund. This event brought together public relations officers and managers of research and technology funds affiliated with the National Venture Capital Association of Iran and was jointly organized by the Association and the Secretariat of the Specialized Task Force on Research and Technology Funds.
As part of the Association’s broader initiative to empower institutions involved in financing innovation, this training program focused on enhancing communication and media competencies of the Association’s member funds. The primary objective was to strengthen the skills of public relations managers, experts, and consultants in leveraging modern communication strategies to effectively convey strategic messages, build organizational brands, and increase the efficiency of information dissemination in innovative financial institutions.
Participants were introduced to up-to-date concepts in digital public relations, including AI-based content creation techniques, SEO fundamentals, and modern media management approaches. The workshop served as a valuable opportunity for professional networking, experience exchange, and practical solution-finding in addressing the communication challenges faced by PR managers. Key questions explored included how to effectively attract target audiences, how to convey strategic messages in today’s competitive environment, and how to leverage emerging technologies to elevate brand positioning.
Aligned with the Association’s strategic focus on human capital development and the improvement of the national information ecosystem, this educational program aimed to enhance the professional communication skills of PR personnel in the innovation financing sector. The sessions offered a hands-on platform for knowledge transfer, peer learning, and familiarity with cutting-edge communication tools. Active participation by members contributed significantly to strengthening organizational brand positioning, improving communication infrastructures, and boosting the effectiveness of outreach strategies within Iran’s innovation ecosystem.
Key Topics Covered:
- The subtleties of communication in the innovation landscape
- Multi-dimensional and strategic approaches in innovation communication
- The importance of thought leadership and community-building in organizational communications
- Tools and techniques in modern public relations
- Audience segmentation and message personalization
- Overview of venture capital requirements and the role of PR in attracting investment
- Applications of AI in content generation and prompt engineering
- Multimedia content production in the digital age
- Practical SEO and structured content for increased visibility
Instructors:
- Helyeh Sabournejad – Communications Advisor, National Venture Capital Association of Iran
- Ahmad Vahedi – Communications Strategist and Founder of the “Bad PR” Podcast
- Meysam Zargarpour – CEO, Runway
- Hossein Khalili – PR Director, Dey Company & Editor-in-Chief, Hooshio
- Nima Hassanzadeh – SEO and Conversion Rate Optimization Expert
Throughout the workshop, participants gained a comprehensive understanding of modern concepts, tools, and approaches in digital public relations and corporate communication. From a deeper awareness of the role of effective communication in the innovation ecosystem to the adoption of a strategic and multi-faceted communication mindset, the sessions empowered attendees to play a more effective role in shaping organizational image and attracting investors.
Additionally, participants learned to apply practical tools and techniques in digital content production—such as multimedia development, AI prompt engineering, and SEO best practices for optimizing online presence. The course also emphasized the vital role of public relations in venture capital processes, highlighting its place as a key pillar of success for innovation-focused financial institutions. Overall, the content presented offered actionable insights and a practical foundation for enhancing professional performance and boosting organizational communication effectiveness.
At the conclusion of the workshop, participants received official certificates of attendance and acquired valuable skills to improve the quality and impact of public relations within Iran’s innovation and financing ecosystem.
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